Matrix SEO

5 Critical Statistics to Understand the Performance of Your Website

It has become very important for businesses and individuals to keep their website performance in the best form during this competitive era. Here we are going to list 5 important statistics, which you should know to improve the website performance and experience.

  1. UpTime

The uptime of the website is one of the important statistics of a website and is dependent on the web hosting provider. If the uptime of a website is low, then the website performance will be poor in terms of loss of visitors, leads, conversion and revenue.

The hosting company may claim that they provide 99% of uptime in a month, but it indirectly means 7 hours of downtime for your website. Similarly, the downtime is 45 mins for 99.9% uptime.

  1. Page Loading Speed

The page loading speed is an extremely important factor to measure the performance of a website. The impact of the website loading speed is far greater than you can think.

Nobody wants to wait and have any patience. Many online visitors just leave the website because it does not load very fast. Fast loading speed can help the website owner to retain the maximum audience possible. You should optimize the website to remove factors, which contribute to the slower speed of a webpage.

  1. Bounce Rate

The bounce rate shows the percentage of online visitors who are visiting only a single webpage and closing the website without visiting a second webpage. It tells us how many people are bouncing away from the website without properly checking the website.

It can signal that there is some underlying issue with the website such as loading speed or other issues. A bounce rate of above 70% is worse, between 56%-70% is above average, between 41-55 is average and 26-40 is excellent.

  1. Conversion Rate

Conversion rate can be considered the most important statistic to understand website performance. A website may require an online sale, online ad clicks, online link clicks etc. to achieve revenue. It is the most direct connection with the website owner.

A low conversion rate can depress a website owner and a high conversion rate can make him happy. If 100 people visited the website and only 10 online visitors made online purchases, then the conversion rate is 10%. The average conversion rates for different industries are different.

You can calculate your conversion rate on online tools like Google Analytics. A low conversion rate means you need to optimize the webpage in terms of content, website design, website colour, call-to-action and many more.

  1. Size of Web Page

The size of a webpage can affect the performance of a website. If the webpage is heavy in size, then it will take more time to load the webpage. The more time it takes to load a website completely, the higher is the number of online visitors who go away.

It is recommended to keep the webpage light in size, which can be done by getting rid of heavy elements in the web page such as images, etc. If the image is heavy, then it should be compressed to a lighter version for faster loading.

Hope you are now aware of the various factors that can play a major role in the performance of your website. Check the statistics of your website regularly so that you can make improvements on time without losing anything.

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