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Top Social Media Platforms In India

Social media is now our primary source of news and entertainment because most days start with us fiddling with our phones and logging onto social networking websites to see what friends and the rest of the world are up to. These websites are fantastic resources for making virtual connections with like-minded people worldwide, keeping in touch, and sharing images, videos, and other types of media.

To reach their target audience, brands use these social networking sites as a marketing tool rather than just as a way to stay in touch with friends. Through these social networking sites, people are discovering fresh and creative ways to make an impact, and many businesses are now thriving.

Top Social Media Platforms In India


Instagram is one of the most popular social media platforms. There are currently 503.37 million users on the platform, which launched in October 2010. That is equivalent to roughly 20.1% of all Indians. Indians use Instagram for an average of 5.25 hours per week, or approximately 45 minutes daily.

For all marketers and social media managers, just over two hours are devoted to social media, with a sizable portion of that time spent on Instagram, which can help put things into perspective. Instagram originally started as a mobile phone-specific photo-sharing app. It served as a place to share edited or unedited photos to reach a larger audience.


The launch of YouTube in India took place on December 15th, 2005. With the help of this video streaming tool, users can watch videos from all over the world. It was introduced when the internet was the newest and most innovative technology. This contributed to YouTube’s continued success in the Indian market.

There are 467 million active users on Youtube as of April 2022. YouTube users range in age, unlike users of other social media sites. The success of Youtube can be attributed to its user-friendly interface, distinct mission, accessibility to all countries, and innovative content. Amateurs and industry insiders discuss a wide range of topics on YouTube, including food and culture, travel, business, education, art, history, gaming, lifestyle, fashion, luxury, and an infinite number of other topics.


Facebook is unquestionably the most popular social networking site for users and traffic. This serves as a platform for small and medium-sized businesses to advertise their brands. Over 1 million of these businesses benefit from Facebook, whereas well-established companies spend about $100 million annually on advertising.

and there you have it. We hope this has been helpful.

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