Case Study

Increased Traffic & Doubled Conversion
Rates in 6 months

LOCAL SEO CASE STUDY CLIENT: DFW Plumbing Services

This Local SEO case study highlights how MetrixSEO helped a local business grow & doubled their conversion rates in less than 6 months by having a number one position in Google search results. Continue reading to learn how we can help!

CUSTOMER HIGHLIGHT

DFW Plumbing Services provides reliable commercial & residential plumbing services based in the South London area.

LOCAL COMPETITION

DFW’s industry is the emergency home services niche. This is an extremely competitive industry in not just South London but London as a whole.

DFW Plumbing Services face greater competition because they work outside the South London area.

More specifically, their plumbers are willing to travel accross London

Targeting such a large geographic location means there will be significantly more competition.

CLIENT OPPORTUNITIES

  • Business To Display in Google Maps (Google Local Search)
  • Website Design and Mobile Compatibility
  • Need for New Content Creation

Our approach

CONTENT CREATION

The client offers a wide variety of services, so it was very important that the website thoroughly explained each and every process. We created separate pages for each service, outlining and providing greater detail about each respective offering. We did this for all nine of their services and each page was then ranked on the first page to ensure maximum lead generation in multiple areas around South London.

Case Study 1

SCHEMA MARK UP

We added important business information (name, hours, contact info) to help search engines better understand the website.

What this means is that we created and submitted a sitemap to search engines to they could better navigate each page, as well as understand the page’s structure and importance of the items within it.

Case Study 2

A LOCAL SEO STRATEGY WAS DECIDED FOR THE CLIENT BECAUSE:

  • They rely on phone calls and word of mouth to generate new leads and clients
  • Web site creation and content allow DFW to rank higher in search results and generate more traffic
  • Mobile optimisation of the website allows customers to access information on the go
  • The new website provides educational information for customers conducting their information search

DELIVERABLES

  • New Website Design for Usability
  • Local SEO (Search Engine Optimization) in Clapham and the surrounding South London area
  • Keyword Analysis and On-page Website Optimisation

SEARCH ENGINE RANKING RESULTS AND WEB PAGE CREATION

WE DELIVERED RESULTS THAT EXCEEDED EXPECTATIONS!

 

DFW  is ranking much higher in search engine results pages for multiple search terms. In particular, “Emergency London Plumber,” “Plumbing services London,” and “Bathroom fittings London” are all now ranking number one.

This is a fantastic catalyst for web traffic and will definitely help generate more leads.

Working with MetrixSEO has also helped DFW rank higher organically in search engines and is providing them a competitive advantage over its smaller competitors in the local  area.


IMPORTANCE OF SERPS (SEARCH ENGINE RESULTS PAGES) AND LOCAL SEO

As this Local SEO case study has demonstrated, it is vital that your company have an online presence, and that its content is fully optimised.

If all your content is search engine optimized, your site will be more likely to rank in search engine results pages. What does this mean for you? It will redirect more traffic – every potential customer that clicks on your link is a chance to bring in new business. Although optimized content is normally important for SEO strategies, it is absolutely crucial for local SEO.

When you are in such a competitive industry in a contained geographic location it is imperative that your content be optimized.

Let’s be honest – how often do you click through to the third page of your Google search results? Chances are if you are not in the top five results on the first page, you won’t even get a click!

If businesses wish to be competitive in today’s industry they must employ some sort of Local SEO strategy.

The Results

In this Local SEO strategy DFW Plumbing Services implemented their SEO plan, paired it with a new website, and because of this their company is receiving more than double the amount of qualified leads each month which easily covers the cost of our fee they are extremely happy with the service .

The value the business gains from the SEO was a worthwhile investment.

The business continues to see phone calls months on after ranking page one. With only a little maintenance SEO work needed after, it was a solid job.

It just goes to show that when SEO is done right from the beginning. The measurable results ie phone calls & money coming into your business greatly outweighs the cost of the initial SEO. Making it a valuable asset to the business.

Want to find out exaclty how SEO will improve your business

Contact us today to learn more about how your very own SEO campaign can increase traffic to your website

Want to know more about our Services?

Our Search Engine marketing services are tailored to your brand and your individual goals.

At MetrixSEO prices for SEO typically start at around £500. But we offer bespoke results based pricing dependant on your project. Based on the length of project & your content requirements

So if you have any questions let us answer them for you.

Contact us today if you’d like to see exactly how our professional SEO solutions will help you

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